Lately I’ve been doing a lot of world building. It began as a campaign setting for D&D, but I’ve also been outlining a fun story for a novel someday.

I took a break from the writing and brainstorming to focus on some branding for my setting, called Ascension. I had an old logo and some cover images, but they were poorly put together and over sloppy. The setting has evolved a lot since I started working on it, so a makeover was definitely necessary.

The number 7 has a big influence in the Ascension setting, so it seemed obvious to incorporate it into the logo. The letter A is also an obvious choice, so I began doing some sketches of a few shapes made with 7 and A.

7A Sketches

Once I got into illustrator the design came together pretty quickly, and I made the started black and white, grey scale, and color versions of the logo. However, the result was much more sci-fi than I ever intended. It isn’t inherently bad, since the setting of Ascension spans across fantasy and sci-fi genres. But for the sake of the fantasy aspect it needed a touch up.

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Original 7A Design

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Fantasy Styled

So, I decided to blend some serifs into the composition, making it less geometric and bit more flowy. It still retains the 7A feel and the logo itself is segmented into 7 parts, which works great with the biblical number theme. Next up, put it next to a cool font.
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The last part of this is putting together the font with some images and creating the cover image that will be used for branding across social media and the website. I have already built the image, but will reserve that for the reveal of the campaign setting.

Selah.